Docs/Meta Pixel
Meta Pixel
Meta Pixel measures the effectiveness of your Facebook and Instagram advertising and tracks visitor actions.
What your site can do with Meta Pixel
- Track PageView events on all published site visits
- Track Lead and Contact events when visitors submit forms
- Build custom audiences and lookalike audiences in Meta Ads Manager
Common use cases
| Example app | Example prompt | What happens |
|---|---|---|
| Ad retargeting | Use Meta Pixel to retarget visitors who viewed our pricing page. | Builds a custom audience of engaged visitors for Facebook and Instagram ads. |
| Lead conversion tracking | Track form submissions as Lead standard events in Meta Ads. | Attributes lead conversions back to your ad campaigns. |
Prerequisites
- A Meta Business Manager and Meta Events Manager account
- A numeric Pixel ID (typically 15-16 digits)
Set up Meta Pixel
- In Meta Events Manager, go to Data Sources and select your Pixel.
- Copy the numeric Pixel ID.
- In the Studio, open Connectors → Meta Pixel, paste the ID, and republish.
Limitations
- Compliance with regional cookie consent laws (e.g. GDPR) is required for tracking cookies.
- Apple iOS App Tracking Transparency (ATT) limits browser cookie tracking without server CAPI.